Social Media is not just for soft marketing efforts anymore

Ritesh Gupta just wrote a really cool article entitled “Social media is no longer just for soft marketing initiatives.” Here’s an excerpt: “For long, it has been acknowledged that for brands, social media is primarily about testing and learning. It is definitely better for a brand to be in these spaces listening, engaging and responding than to underestimate the power of this platform as a new outlet for customers. It is vital to understand clearly why/who/how/what your brand and your people will do in social spaces and to balance sales versus service… Read More

So, you didn’t know I, John T. Peters, painted…

I’ve been painting and drawing since I was young. I remember my mom sitting with me, showing me how to do it, never correcting me, but always encouraging me. I started by drawing with pencil, then I added ink. Years later in high-school, my art teacher, Cornell Ferrat, told me to try painting. I was so into it, I remember cutting other classes so I could go to the studio to work on my painting. It was of a rowboat in the Greek Islands. I’ll never forget it. At some point, I… Read More