I heard a good one last week; “Culture eats strategy for lunch every day of the week.” I found this to be so true and it sparked memories (and nightmares) from my years as an entrepreneur and executive. I’ve started and worked at companies and organizations big and small; one thing for sure, #companyculture can work both for and against you. It should be obvious then, that to succeed at a company, you have to understand the culture and more so, master the culture, even if (or should I say “especially if”)… Read More
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John T. Peters
John T. Peters is the founder and President of Mind Mashery, a solutions-oriented consulting firm focused on the travel, hospitality and travel tech industries for both startup and established companies.
Prior to forming Mind Mashery, John was the President, Travel Media Group at USA Today and led the team efforts around developing and implementing the company's digital transformation strategy. John also served as the SVP of Digital Strategy and Business Development for Rand McNally, and while there launched many successful programs. John joined the Rand McNally team upon the company's acquisition of Tripology, where he was the CEO of the venture-funded interactive travel referral service and its network of some 15,000+ travel specialists.
John has been recognized as Innovator of the Year by the U.S. Travel Association and has won the Gold Adrian award for digital marketing from Hospitality Sales and Marketing Association International (HSMAI). He's a frequent speaker and moderator at conferences all over the world, and has appeared numerous times in a variety of publications, including The New York Times, ABC News, MSNBC, The Wall Street Journal and many others.