Remember the story of Pavlov and his dog? His dog was conditioned to start drooling when he heard a bell because he knew food was coming. Imagine the distraction…DING! Thoughts disrupted. Concentration lost. Eyes darting. This describes not only Pavlov’s dog, but it describes me as well. Let me explain. No, I don’t think of food when I hear a bell (at least not always), but I can tell you, when that email notification (DING!) sounds and the message notification appears, I check to see what email message has arrived. By this,… Read More
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John T. Peters
John T. Peters is the founder and President of Mind Mashery, a solutions-oriented consulting firm focused on the travel, hospitality and travel tech industries for both startup and established companies.
Prior to forming Mind Mashery, John was the President, Travel Media Group at USA Today and led the team efforts around developing and implementing the company's digital transformation strategy. John also served as the SVP of Digital Strategy and Business Development for Rand McNally, and while there launched many successful programs. John joined the Rand McNally team upon the company's acquisition of Tripology, where he was the CEO of the venture-funded interactive travel referral service and its network of some 15,000+ travel specialists.
John has been recognized as Innovator of the Year by the U.S. Travel Association and has won the Gold Adrian award for digital marketing from Hospitality Sales and Marketing Association International (HSMAI). He's a frequent speaker and moderator at conferences all over the world, and has appeared numerous times in a variety of publications, including The New York Times, ABC News, MSNBC, The Wall Street Journal and many others.