What a trip to Whole Foods will teach you about branding and company culture.

A few weeks ago I went food shopping at my local (but regional chain) grocery store. I shop for food in a few places as I can’t seem to find one store that offers me everything. I wandered the store gathering my items when I realized I couldn’t find this one type of snack my daughter likes. I swear I went up and down every aisle, but no luck. I finally found an employee walking my way and I asked politely if she knew where these snacks were. “Aisle twelve I think”… Read More