Currently, John T. Peters is President of Mind Mashery, a consultancy firm focused on the tourism and tourism technology arenas. Prior to Mind Mashery, John joined USA TODAY as President, Travel Media Group, in June 2012 and was responsible for strategy, digital product development, circulation, ad sales and acquisitions like 10Best.com.
John’s team at USA TODAY launched innovative digital products like “The Point,” a custom news and entertainment platform deployed in 3,000 hotels and 450,000+ guest rooms. His team also launched Experience Travel; a multi-platform travel planning portfolio with titles like Experience Las Vegas, Experience Cruise, Experience Food & Wine and others.
Prior to this, John served as SVP Digital Strategy & Business Development for Rand McNally, playing a lead role in the company’s transition to a digital travel information business and manufacturer of niche market GPS systems. John came to join Rand McNally in 2010, when he sold Tripology, an early stage, venture-funded interactive travel referral company to Rand.
Prior to Tripology, John was Vice President of Business Development for Wyndham Worldwide where he led the launch of the newly formed Endless Vacation Rentals® division. In this role he developed the digital products and strategic partnerships critical to doubling revenue in the second year.
Earlier in his career, John co-founded Zeus Tours & Yacht Cruises, an international yacht cruise/tour and hotel business with offices in New York, Athens, Rome and Buenos Aires. John successfully sold the business in 1999.
John is a frequent speaker and moderator at domestic and international conferences including World Travel Market, EyeforTravel, The Los Angeles Times Travel Show, The New York Times Travel Show, International Cruise-a-thon and others. He has made numerous radio and television appearances (including Arthur Frommer and Erik Hastings) and has been featured in such publications as The New York Times, USA TODAY, Reuters, MSNBC, Wall Street Journal, Internet Weekly, and La Nacion, Argentina’s largest newspaper. John also frequently presents at universities on the subject of entrepreneurship, for both graduate and undergraduate students. In 2011, John accepted the GOLD Adrian award for Digital Marketing Promotion for the “Best of the Road®” program he created, which generated over half a billion media impressions in season one. In 2009, John was also recognized as “Innovator of the Year” by the US Travel Association. John holds a Bachelor of Arts degree with honors from Fairleigh Dickinson University and a Certified Travel Industry Executive certification from The Travel Institute