John T. Peters BIO & Speaker Info

peters speaking_cornell 2014_2

John T. Peters, CTIE
■ email me: click here
■ twitter:  @johnTpeters
■ LinkedIn:
■ My Personal Website / Blog:
■ Also, connect with me on Facebook, Instagram (johntpeters)

Travel and Technology Innovator, Internet Marketing Executive, New Media Thought Leader.

Currently President, Mind Mashery  Formerly President, Travel Media Group, USA TODAY ■  Formerly SVP Digital Strategy & Business Development for Rand McNally ■ Past CEO of  Tripology, a high growth, web-based travel advisory company ■ Co-founded/grew “Zeus Group” an international cruise/tour company ■  Led marketing, sales, and strategic partnerships for diverse global travel businesses, public and private, with revenues to $360M ■ Winner 2011 GOLD Adrian Award for Digital Marketing / PR Campaign. ■ Winner 2009 “Innovator of the Year” US Travel Association


John T. Peters is currently President of Mind Mashery, a consultancy firm focused on the tourism and travel technology arenas. Prior to this, John joined USA TODAY as President, Travel Media Group, in June 2012 and was responsible for strategy, digital product development, circulation, ad sales and acquisitions like

John’s team launched innovative digital products like “The Point,” a custom news and entertainment platform deployed in 3,000 hotels and 450,000+ guest rooms.  His team also launched Experience Travel; a multi-platform travel planning portfolio with titles like Experience Las Vegas, Experience Cruise, Experience Food & Wine and others.

Prior to this, John was SVP Digital Strategy and Business Development for Rand McNally, where he launched successful programs like “Best of the Road” with Travel Channel. John joined Rand when they acquired, where he was the CEO of the venture-funded interactive travel referral service and its network of 15,000+ travel specialists.

Prior to Tripology, John was VP of Business Development for Wyndham Worldwide where he led the launch of Endless Vacation Rentals. Earlier in his career, John co-founded Zeus Tours & Yacht Cruises, an international yacht cruise/tour and hotel business.  John successfully sold the business in 1999.

John is a frequent speaker and moderator at domestic and international conferences including World Travel Market, EyeforTravel, The Los Angeles Times Travel Show, The New York Times Travel Show, International Cruise-a-thon and others. He has made numerous radio and television appearances (including Arthur Frommer and Erik Hastings) and has been featured in such publications as The New York Times, USA TODAY, Reuters, MSNBC, Wall Street Journal, Internet Weekly, and La Nacion, Argentina’s largest newspaper. John also frequently presents at universities on the subject of entrepreneurship, for both graduate and undergraduate students. In 2011, John accepted the GOLD Adrian award for Digital Marketing Promotion for the “Best of the Road®” program he created, which generated over half a billion media impressions in four months.  In 2009, John was also recognized as “Innovator of the Year” by the US Travel Association. John holds a Bachelor of Arts degree with honors from Fairleigh Dickinson University and a Certified Travel Industry Executive certification from The Travel Institute.

Seminars, presentations, trade shows, meetups:

2018 Speaking Engagements for John Peters

■ Oct. 18-19: EyeforTravel, Las Vegas  – Moderator

2017 Speaking Engagements for John Peters

■ Nov 2: Purdue Univ. NW – Hospitality & Tourism Mgt – Speaker

2014 Speaking Engagements for John Peters

■ Feb 11-12: EyeforTravel Smart Travel Analytics, New York  – Presenter, Chair & Moderator

■ Feb 26: University of Houston, Hilton College Executive Series  – Presenter

■ Feb 28:  New York Times Travel Conference – Focus on Mexico – Moderator

■ March 2:  New York Times Travel Conference – Essential Travel Gadgets –  Moderator

■ March 8-9: Austin, TX –  During SXSW – Gannett Pavilion: USA TODAY Travel Experience Travel presentations

■ March 17-18: EyeforTravel: San Francisco – Chair & Moderator: Mobile Panels

■ July 22-23: DMAI Annual Conference, Las Vegas – Moderator & Presenter

■ Sept 11-12: EyeforTravel Travel Distribution Summit, New York  – Presenter, Chair & Moderator

■ Oct 12-14: Cornell Univ. Hospitality Summit, Ithaca, New York  – Keynote Panelist

■ Oct 21: National Park Hospitality Association, Washington, DC  – Expert Responder

■ Oct 22: University of Houston, Hilton College – Executive Series  – Presenter

2013 Speaking Engagements for John Peters

■ January 18:  New York Times Travel Conference – Focus on Specialization, Chair & Presenter

■ May 8:  HSMAI Annual GM Panel, New York – Moderator

■ June 3:  NYU Hospitality Conference, New York – Award Presenter

■ July 16:  DMAI Annual Convention, Orlando – Industry Spotlight Presenter

■ Sept 23-24: EyeforTravel: Chicago – Moderator: Mobile Panels

■ October 22: Boutique Lifestyle Leadership Symposium – Los Angeles, Moderator

■ October 23:  – University of Houston, Hospitality Hall of Honor, Think Tank Panelist

■ October 23:  – University of Houston, Hospitality Hall of Honor, Presenter – Consumer Travel Trends

■ November 8:  – AH&LA, American Hotel & Lodging Association, New York, Opening Presenter

2012 Speaking Engagements for John Peters

■ January 27 Los Angeles Times Travel Show – Focus on Specialization, Moderator

■ February 1 – The University of Chicago – Speaker, CCIB Entrepreneurship Workshop

■ March 2 New York Times Travel Conference – Focus on Specialization, Chair & Presenter

■ March 5-6: EyeforTravel: San Francisco – Moderator: Mobile Panels

■ December 5: NY Ad Club, Panelist, “Where Out of Home &  Mobile Intersect”

2011 Speaking Engagements for John Peters

■ June 8: EyeforTravel: Miami – Presenter: “Mobile: Reach and Engage Customers on the Move”

■ June 14: ATME: Boston – Presenter: “Rebooting a Brand Through Partnerships”

■ Multiple dates: USTravel / Edelman / Tripology Social Media in Travel Meetups: Chicago & New York,
Organizer, Moderator & Panelist

■ February 25 New York Times Travel Conference – Focus on Specialization, Chair & Presenter

2010 Speaking Engagements for John Peters
■ October 13 &  14: EyeforTravel Travel Distribution Summit, Chicago, IL : Presenter & Panelist
■ June 15 & 16: ATME Conference, Cambridge, MA:, Moderator; Social Media in Travel
■ Multiple dates: USTravel / Edelman / Tripology Social Media in Travel Meetups: Chicago & New York,
Organizer, Moderator & Panelist
■ ShopAmerica, Annual Conference, Las Vegas, Social Media in Travel – Moderator & Panelist
■ New York Times Travel Conference – Focus on Specialization, Chair & Presenter
■ EyeforTravel – Social Media Strategy Summit, San Francisco – Presenter & Panelist
■ LeadsCon – Annual Conference on Lead Generation, Las Vegas – Presenter & Panelist
■ TravDex – Annual Conference on Travel Technology, Atlanta – Moderator

2009 Speaking Engagements for John Peters
■ New York Times Travel Show – Panelist
■ Boston Globe Travel Show – Panelist
■ Cruise-a-thon, NYC – Panelist
■ EyeforTravel Sales & Marketing Summit, Chicago – Presenter & Panelist
■ EyeforTravel Travel Distribution, Prague – Presenter & Panelist
■ EyeforTravel/World Travel Market, Travel Technology Summit, London – Presenter
■ USTravel / Edelman / Tripology Social Media Meetups: Chicago

What others are saying about John T. Peters:

Gina Baillie – Regional Director, Europe, EyeforTravel Conferences
“John is an excellent conference speaker. Sharp, witty and always on the ball, he never fails to keep the audience informed and entertained.”

Susan Black – Co-Founder, The Black&Wright Group
“John has a thorough understanding of travel distribution, strategy eCommerce and social media. He possesses the rare combination of deep applied knowledge and ongoing practical deployment. Over the 15 years I have worked on projects with John – from his Zeus Tours days, through his recent ascent to head up Digital Strategy at Rand McNally while continuing to oversee Tripology’s growth – he is an outstanding leader who always can be counted on to get the job done. He is one who “gets it” and is up to speed on the cutting edge online tools and their applications. All of this, and an excellent conference speaker and moderator too! I recommend John to any company or person looking for some expert guidance and executive leadership in travel distribution and ecommerce and social media strategies.”

Jacqueline Johnson, CTC – International Travel Director , New York Magazine
“It is not often that you come across one of the stalwarts of the Travel Industry. John Peters is such a man. A dedicated family man, always gracious, with a keen sense of business. What sets John apart from most Company Presidents is his ability to connect, listen and make the necessary decisions that is beneficial to both parties. A gentleman of the highest order, I have nothing but admiration and respect for John. He never turns down an opportunity to help, offer advice or to take a leadership position when needed. I have known John for over 15 years and consider him a mentor and a friend.”

Jeff Tobe, CSP – Coloring Outside the Lines –
“I’ve known John since his Zeus Tours days. His entrepreneurial spirit combined with his in-depth knowledge of technology, tourism and sales make him an ideal partner. I’ve also heard John speak at a number of conferences and trade shows. His presentations, to large audiences and small, are always filled with humorous real-life stories that keep the audiences entertained as well as informed.”

Debbie Williamson- Business Development – The Telegraph; United Kingdom, Digital Publisher of the Year
“I very much enjoyed John’s presentation at World Travel Market in London.”

Darryl Wash – Owner , Ascend Venture Group
“John is creative, dedicated and hard working. He has a demonstrated ability to create symbiotic partnerships and uncover value that others might miss. As an individual John is a pleasure to work with a well balanced combination of wit and directness. I would have John as part of any team that I assembled”

Kylie Sachs – Partner , Ascend Venture Group
“We were so pleased to attract John to Tripology as CEO. He has been a great value add to the team. He is a solid leader and a highly creative CEO. He is also a true visionary into trends in the travel technology industry and a leading edge thinker.”

Kristin Zern – Executive Director , Association of Travel Marketing Executives
“I have known John for many years through industry contacts. John recently joined the ATME Board of Directors. He is without a doubt a very knowledgeable travel industry marketing professional. He is a brilliant creative thinker who always looks for new ways to distribute a travel product. He also has hundreds of contacts in the industry and uses networking to get things done. He always follows through and I greatly value his active participation on the ATME board. I highly recommend John Peters as a colleague and a friend.”

Tom Griffin – CEO , Travelscream
“John is a very capable and professional executive who has been responsive to our partnership and reflects the kind of business morals that I find refreshing, especially in this kind of environment. I would highly recommend John to any of our clients and friends.”

Kevin Fliess – Founder, TravelMuse
“John is a terrific person both on and off the court of business. The thing I like best about John is that he gets down to brass tacks. He knows how to drive to an informed decision quickly. He’s a breath of fresh of air in the online travel space: He’s pragmatic, forthright, and he “gets it.” To top it off, John possesses a great sense of humor that puts everyone at ease and he treats everyone he meets with integrity, respect, and care.”

Elizabeth Osder – Principal, The Osder Group
“John is a true innovator in the travel services sector and has been a wonderful resource to me over the years. He is smart, well connected and passionate about innovation and is building a company that is sure to bring needed efficiency to the market. I would recommend him as a business partner extraordinaire, and trusted confidant in exploring the travel and technology space.”

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